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Trade Ideas Review: Is Holly AI Worth It?

AI-generated trade shortlists for active intraday traders — powerful, pricey, and steep to learn.

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What Trade Ideas Actually Looks Like

Screenshot of the Trade Ideas homepage
The Trade Ideas homepage

The Alpha Score Breakdown

Trade Ideas scores 85 out of 100 across five pillars, 20 points each.

  • Signal Quality19 / 20
  • Transparency15 / 20
  • Price-to-Value14 / 20
  • Usability18 / 20
  • Community Verdict19 / 20
How we score →
Free Tool · 8 alerts, 60 seconds

Signal or Noise?

Every scanner fires alerts all day. The hard part was never getting alerts, it's knowing which ones are worth your money. Eight real-style setups below. Call each one, then see how you did against the bar third-party reviewers say Holly AI has to clear.

Reddit
The complaint behind every AI scanner
“Many AI tools for stocks, but they're not dependable.”
r/Daytrading
0 / 8
Your read
0/8 correct

You, eyeballing it0%
Holly's cited bar60%+ win rate (third-party figure)
60+strategies backtested nightly
5 to 25trades Holly takes per day
~$254/moPremium (Holly included)
~$2,136/yrabout $178/mo billed annually
The honest part: Holly earns her keep by throwing away almost everything. Trade Ideas says she backtests over 60 strategies every night and trades only the survivors; the oft-cited 60% win rate and 2:1 reward-to-risk bar comes from third-party reviews, not Trade Ideas' own pages, so treat it as unaudited. Backtested is not live, she shows you which strategy fired without showing why she picked those parameters, and every subscriber sees the same alert at the same time, so crowding is real. She suggests trades. She does not manage your risk. At roughly $254/mo, the Standard plan at about $127/mo (or $89/mo billed annually) gives you the scanner without her.
See Trade Ideas plans  →

Illustrative setups built from common scanner criteria, not live market data. Verify current plans and Holly specs on Trade Ideas' own pages before subscribing.

Editorial Deep Dive

The Best Momentum Scanner Money Buys

This Trade Ideas review finds that it is the best dedicated momentum scanner available for active US equity day traders, passing four of five critical tests with…

Read the full Trade Ideas teardown
  • Length3,600 words
  • Read time16 min
  • RefreshedEvery 6 to 12 months

The Verdict

Trade Ideas is the most capable retail scanning engine we have tested. Holly's overnight shortlist genuinely narrows a 7,000-ticker universe down to a handful of names you can actually work, and the alert plumbing — windows, filters, simulated entries — holds up under a live session. If you trade intraday every day and your bottleneck is finding candidates rather than executing them, the platform earns its place on the desk.

The Watch-Out

The price is the story. The tier most people actually need costs more per year than every other tool on this site combined, and there is no meaningful free tier to test with. Holly's selection logic is also not fully disclosed, so you are trusting a black box you cannot audit. Give yourself several weeks with the simulator before you size up on anything it surfaces.

Who It's For

Hover, tap, or focus a card to see who we'd point at this tool — and who should walk away.

Who this is for

The traders who get the most out of Trade Ideas.

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Who this is for

  • Active intraday traders taking multiple positions a week
  • Traders whose bottleneck is finding candidates, not executing
  • Anyone who wants scanning, alerting, and simulation in one window
  • Users comfortable spending real time on setup and layouts

Who this isn't for

Where Trade Ideas is the wrong spend.

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Who this isn't for

  • Buy-and-hold or long-term dividend investors
  • Anyone on a tight tooling budget
  • Traders who want a fully explainable, auditable model
  • Beginners still learning basic risk management

The Pain It Solves

A real complaint from the trading forums, and what this tool actually does about it.

—
YouTube
“Wish 90% of these videos would actually show the results of 30 days of activity”

Source: YouTube

Trade Ideas logo

Trade Ideas

Trade Ideas answers that with its own backtesting rather than a claim: run a scan against historical data and read the result yourself. The honest caveat is that backtesting sits on the Apex tier, which is where the price-to-value argument gets hardest.

What Users Say

Sentiment pulled from two independent sources, kept separate so you can weigh each one yourself.

Reddit logor/DaytradingReddit
“The basic plan is all you need. Holly and all that AI crap is not worth +$100. I'm sorry I paid one month for premium after I got the basic plan.”
Read the original on Reddit →
Reddit logor/RealDayTradingReddit
“Overall, these scanners and combinations are extremely powerful.”
Read the original on Reddit →
Reddit logor/DaytradingReddit
“I'm currently on the premium plan, however I don't use the auto trading function and Holly has turned out to not be profitable for me. I'm considering dropping down to the basic plan as I don't see anything in the premium plan to justify keeping it.”
Read the original on Reddit →

Every quote is real and traceable. How we source them →

Pricing

Standard

$127 / month, or $1,068 / year

Real-time scanning, charting, and alerts. No Holly AI shortlist.

Our pick

Premium

$254 / month, or $2,136 / year

Everything in Standard plus Holly AI selections, simulated trading, and brokerage integration.

Prices change. Check the vendor’s page before you buy.

Pros and Cons

What works

  • Holly shortlist meaningfully reduces screening time each morning
  • Deep, granular filtering with hundreds of usable conditions
  • Built-in simulated trading to test an idea before risking capital
  • Alert windows and layouts are highly configurable
  • Long-running product with an unusually engaged user community

What doesn’t

  • Among the most expensive retail tools in the category
  • Holly's selection methodology is only partly disclosed
  • Interface is dense and dated, with a real learning curve
  • Weak mobile experience — this is a desktop tool
  • No genuinely useful free tier to evaluate with

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Related Reading

85/ 100

Our verdict on Trade Ideas

Trade Ideas is the most capable retail scanning engine we have tested.

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